Fur, The Natural Choice

Natural fur generates millions of jobs; from farming in rural communities to design and skilled craftspeople in fashion cities around the world.

• Over one million skilled men and women are part of the fur industry today.
•  Today’s fur retail value equates to over 30 Billion USD worldwide.
• Natural fur is a clean, sustainable fashion material with less impact on landfills and oceans than plastic-based fake fur and other synthetic fabrics
• It naturally decomposes.
• It is sustainable at every stage of its production.
• It lasts for decades if professionally cared for, unlike chemical-based fake fur that ends up in landfill sites often after a single season, and other synthetic fabrics that normally are discarded in less than five years.
• Fur farmed animals eat by-products from food production which would otherwise end up in landfill and creating environmental concern. Fur farming waste materials are turned into useful products such as biofuels or chemical-free fertilizers.
• Wild caught fur is a recognized and widespread aid to wildlife management and protects endangered species from being preyed upon by over-abundant predators such as coyote and fox.
• Dressing processes meet the highest environmental standards.

Natural fur is a contemporary material with rich heritage that appeals to designers and consumers of all ages.